Case Study · Fitness Marketplace

Taking over a broken fitness platform and completing the journey

Reserve King connects people looking for local fitness classes with studios and gyms that need a practical way to publish schedules, manage locations and accept bookings. We inherited an unstable, incomplete application in 2017, repaired what could be retained and completed the customer, provider and administration flows.

Client: Reserve King
Sector: Fitness discovery & booking
Our role: Application recovery & completion
Year: 2017

2017 the year we took over the application
3 connected workspaces for customers, providers and staff
5 steps in the provider onboarding flow
24 tables supporting the marketplace workflow

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See the location-aware search, fitness categories, customer proposition and provider registration path.

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The provider and administration areas are not public. We can walk through how schedules, bookings and marketplace operations fit together.

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The brief we inherited

Reserve King already had a product idea and a partially implemented codebase, but important paths were broken or unfinished. Starting over would have discarded working pieces and delayed the business further. The first job was to understand what existed, separate usable foundations from fragile work and restore a dependable baseline.

From there, we completed the marketplace as one connected system: customers discover and reserve classes; providers manage locations, schedules and earnings; staff oversee people, categories, promotions, reviews and bookings.

Discovery and onboarding

The public experience serves both sides of the marketplace. Fitness seekers can search around the practical constraints of a class, while studios can understand the value of joining and provide the information needed to become bookable.

Search built around a real plan — Reserve King — **Search built around a real plan** People, date, time, location and activity category make the first screen useful to someone ready to book—not just browse.

Guided provider registration — Reserve King — **Guided provider registration** A five-step path gathers the person, studio, services, locations and agreement details needed to launch a bookable profile.

The customer journey

The account area carries a reservation beyond checkout. Customers can find the details they need before a class, see their schedule in more than one format and return to completed bookings to leave a review.

Upcoming and past bookings — Reserve King — **Upcoming and past bookings** Reservations are divided by what needs attention now and what has already happened, with the relevant detail kept close.

One dependable booking record — Reserve King — **One dependable booking record** Class, studio, address, contact, reservation date and session time are presented together as a clear confirmation.

Bookings in calendar context — Reserve King — **Bookings in calendar context** The same reservations can be viewed against a calendar, making a fitness schedule easier to understand at a glance.

The provider workspace

For studios and gyms, the platform is an operating tool. Locations establish where a class can happen; schedules define when, for how much and for how many people; bookings, calendars, wallet entries and invoices show what followed.

Class schedules as inventory — Reserve King — **Class schedules as inventory** Providers manage class, location, date, time, price, seats and status in one operational view.

Multiple locations, one account — Reserve King — **Multiple locations, one account** A provider can maintain each venue and use those locations consistently when publishing schedules.

A calendar for daily operations — Reserve King — **A calendar for daily operations** Scheduled classes and booking activity are translated into a visual planning surface for the provider team.

Earnings and release status — Reserve King — **Earnings and release status** The wallet connects completed bookings, deductions and released funds so providers can follow the money behind their schedule.

Invoices tied to bookings — Reserve King — **Invoices tied to bookings** Transaction records stay available inside the provider workspace instead of becoming a separate administrative trail.

A complete public profile Studio details, imagery, contact information and booking preferences are managed from one structured profile.

The parts that were worth getting right

Search with useful constraints

Date, time, area, category, price and party size narrow the catalogue around a class someone can actually attend.

Availability stays honest

Search accounts for completed bookings before offering seats, keeping discovery connected to real class capacity.

One booking, many views

Confirmation, calendar, invoice, cancellation and review activity all refer back to the same reservation record.

Clear marketplace boundaries

Customers, providers and administrators see the tools and records appropriate to their part of the service.

The back office

Marketplace staff need to see across the boundaries that keep customer and provider accounts simple. The administration area brings customers, providers, locations, categories, promotions, reviews and every booking into one operational layer.

The operating picture — Reserve King — **The operating picture** The dashboard surfaces bookings, customers and providers before the team moves into the underlying records.

Marketplace-wide booking oversight — Reserve King — **Marketplace-wide booking oversight** Staff can find and review reservations across every customer, provider, class and location.

The fitness catalogue — Reserve King — **The fitness catalogue** Managed categories keep search and provider listings aligned as the available activities evolve.

Controlled promotions — Reserve King — **Controlled promotions** Promotion rules live in the back office, where their value, validity and availability can be managed deliberately.

A provider in full context — Reserve King — **A provider in full context** Profile, locations, gallery, services, classes, fees, schedules, reviews, bookings and earnings remain connected to one provider record.

The figures visible in these screenshots belong to the local case-study environment and are shown only to demonstrate the interface.

Engineering decisions worth explaining

Recover before replacing

We traced routes, data and incomplete screens first, preserving viable work while repairing the broken joins between them.

Treat schedules as live inventory

A class combines location, date, time, price, capacity and status; search only works when those fields remain one reliable unit.

Keep money tied to booking state

Discounts, fees, cancellations, wallet calculations and invoices follow the reservation lifecycle instead of operating as parallel records.

Separate the workspaces, share the truth

Each role gets a focused interface, while all three areas operate on the same providers, classes, locations and bookings.

Built with

Platform

PHP
CodeIgniter
MySQL
Apache

Front end

Server-rendered templates
Bootstrap
jQuery
DataTables
FullCalendar
Font Awesome

Marketplace workflow

Role-based accounts
Class capacity
PayPal payments
Promo codes
Reviews
Email notifications

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