Case Study · Cleaning Services & Operations

From a WordPress website to a custom-developed booking and operations platform

All About House Cleaning serves customers in Florida. We developed its hourly website, fixed-rate and hourly appointment systems, and the custom back office used to manage customers, quotes, schedules, subcontractors, work logs, pay and customer communication.

Client: All About House Cleaning, Florida, USA
Sector: Residential cleaning services
Our role: Full-stack development, integrations and ongoing support
Timeline: 2019–present

2019–nowcontinued development as the business evolves
2booking models: fixed-rate and hourly
3core integrations for calendar, SMS and email
1back office connecting the operation

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The brief behind the platform

The business already had a WordPress website for fixed-rate cleaning. It needed more than another public form: staff also needed a dependable place to manage customers, quotes, appointments, reviews, promotions, subcontractor activity and weekly pay.

We built the custom system around that real operating model. The fixed-rate flow could continue working with WordPress, while a new hourly website and booking flow used the same operational foundation.

To support the transition, we migrated the company's existing customer base from Excel spreadsheets into structured customer records in the new system. New requirements have continued to be added as the business has evolved.

A dedicated website for hourly cleaning

The hourly experience explains the service before asking customers to book. Its pages move from broad benefits into service detail, then carry the visitor into the scheduling flow.

Hourly cleaning homepage — All About House Cleaning — **Hourly cleaning homepage**A dedicated hourly-service experience introduces the offer, service area and path into booking.

Cleaning services — All About House Cleaning — **Cleaning services**Service options give customers enough context to choose the right type of clean before scheduling.

Service detail — All About House Cleaning — **Service detail**Long-form service information explains what is included and leads customers naturally toward an appointment.

Hourly booking, built around availability

Customers enter the practical details the team needs to schedule the work: contact information, address, date, duration, preferred arrival time, cleaning type, payment method, notes and SMS consent. The system checks the company's Microsoft Office 365 calendar through the API and returns only the available appointment slots rather than accepting an unqualified time request.

Hourly appointment details — All About House Cleaning — **Hourly appointment details**Customer, address, date, duration, arrival preference and cleaning type are collected in one guided first step.

Hourly booking review — All About House Cleaning — **Hourly booking review**The next step brings the booking details together before the customer completes the request.

A fixed-rate flow that works with WordPress

The original marketing website stays on WordPress, but customers do not lose the benefit of the custom scheduling system. The integrated fixed-rate journey gathers service details, checks bookable times and sends the finished appointment into the same back office.

Fixed-rate appointment form — All About House Cleaning — **Fixed-rate appointment form**The fixed-rate journey is integrated with the existing WordPress website while the booking logic runs in the custom application.

Available appointment times — All About House Cleaning — **Available appointment times**Customers see bookable times based on the service area and scheduling rules maintained by the business.

Fixed-rate booking review — All About House Cleaning — **Fixed-rate booking review**The final step confirms the selected service, schedule and customer information before submission.

The back office behind the customer experience

The administration system is organized around the actual work of running the cleaning company, not around generic website pages.

Bookings, quotes and customer relationships

The day-to-day workspace brings incoming demand, scheduled work and customer history into one place. Staff can follow a request from quote to appointment and retain the feedback that follows the job.

Operations dashboard — All About House Cleaning — **Operations dashboard**A quick operational view of the work that needs attention.

Appointment requests — All About House Cleaning — **Appointment requests**Booking requests are searchable and manageable without working from email threads.

Instant quotes — All About House Cleaning — **Instant quotes**Quote activity is retained alongside the customer and appointment workflow.

Customer records — All About House Cleaning — **Customer records**The team can search and review the customer base from one consistent list.

Customer details — All About House Cleaning — **Customer details**Contact, service and marketing information stays editable in a structured record.

Service coverage and scheduling rules

Service areas and ZIP codes give the booking flows a shared source of truth for where the company works and which requests can proceed.

Service areas — All About House Cleaning — **Service areas**Coverage rules are maintained by the operations team rather than embedded in a public form.

ZIP code management — All About House Cleaning — **ZIP code management**ZIP-level controls support eligibility and scheduling decisions in both booking models.

Subcontractors, work logs and weekly pay

Subcontractors have a restricted dashboard for recording completed work. Those entries support weekly logs, sales summaries and paystub calculations without exposing the rest of the administration system.

Subcontractors — All About House Cleaning — **Subcontractors**The company can maintain the people who carry out scheduled cleaning jobs.

Subcontractor setup — All About House Cleaning — **Subcontractor setup**Rates, account details and access are managed in a dedicated record.

Weekly work logs — All About House Cleaning — **Weekly work logs**Completed jobs are grouped into practical weekly operating records.

Work log details — All About House Cleaning — **Work log details**Job value, payment type, hours, tips and adjustments remain visible at line-item level.

Weekly sales — All About House Cleaning — **Weekly sales**A weekly summary connects completed work to the business view of sales.

Weekly paystubs — All About House Cleaning — **Weekly paystubs**Paystub calculations bring percentage rates and weekly activity into one workflow.

Paystub details — All About House Cleaning — **Paystub details**The calculation remains explainable through its underlying jobs and adjustments.

Names, addresses, figures and other information visible in these screenshots come from the local demonstration environment and are shown only to illustrate the workflow.

Integrations that remove duplicate work

Office 365 calendar availability and sync

The booking system checks the company's Microsoft Office 365 calendar through the API to find available slots. Confirmed appointments are then created and updated through Microsoft Graph and Azure, keeping the operational calendar aligned with the custom system.

Customer data migration and exports

We migrated the existing customer base from Excel spreadsheets into the new system. PhpSpreadsheet also supports customer exports and generated paystub data without requiring staff to rebuild operational records by hand.

SMS with Twilio

Transactional SMS supports time-sensitive appointment communication, including confirmations and customer updates.

Email through Mailgun

Application email covers booking communication and supports the promotion workflow managed by the team.

Engineering decisions worth explaining

Keep two booking models on one operational foundation

Fixed-rate and hourly customers take different paths, while staff manage the resulting work through a consistent back office.

Make coverage and slots business-managed data

Service areas, ZIP codes and availability rules can change without rebuilding the public website.

Separate subcontractor access

Role restrictions give subcontractors the job-entry tools they need without exposing customer administration or business controls.

Develop with the business over time

The system has continued to expand since 2019 as new operational requirements have become clear.

Built with

Platform

PHP
CodeIgniter 3
MySQL
Apache
Custom operations back office

Front end

Server-rendered templates
Bootstrap
jQuery
Responsive booking flows
WordPress integration

Business integrations

Microsoft Graph
Azure application integration
Office 365 Calendar
Twilio SMS
Mailgun email
PhpSpreadsheet

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